Swiss franc overshadowed by Brexit chaos

Quoted financial analysts, July 1, 2015 – July 24, 2016

New York, July 26, 2016. Quoted financial analysts have offered only limited visibility to the Swiss franc in July as their attention has turned to the state of the British pound in the wake of the Brexit vote. Additionally, while sentiment on the euro has been stable, concern for its future is now visible, according to new research from Awareness Metrics, powered by Media Tenor International.

“Quoted financial analysts have focused most of their attention on the British pound in July, limiting awareness of the Swiss franc, which has mostly escaped a significant impact from Brexit,” says Racheline Maltese, an analyst from Media Tenor. “This limited visibility has amplified the impact of quoted financial analyst negativity regarding the franc, with tone depressed in July because of statements about the currency’s past. Currently data on the franc suggests a stable trade that’s been underappreciated by the media.”

Additionally, Maltese notes that quoted financial analysts have offered a relatively stable tone on the euro. “The Brexit is being framed as far worse for Britain and for mainland Europe,” she says.

This research examined all 59,500 analyst statements in eight opinion-leading business media July 1, 2015 – July 24, 2016.

For over 20 years Media Tenor’s mission has been to contribute to objective, diverse and newsworthy media content by bringing together the diverse parties. Media Tenor’s global research projects include analyses of election campaigns, investor relations, public diplomacy, corporate communications and other topics critical to news makers and news audiences.

For more information, please contact Racheline Maltese at This email address is being protected from spambots. You need JavaScript enabled to view it. or
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