Candidates exit conventions in a tight race, but momentum favors Clinton

U.S. TV & print news, January 1, 2016 – July 31, 2016

New York, August 4, 2016. Coming out of the conventions Clinton and Trump have similar overall ratings in the media, but Clinton has the edge for now according to new research from Media Tenor International.

“Media coverage in this U.S. election cycle remains strongly negative,” says Roland Schatz, founder and CEO of Media Tenor. “Clinton’s image, despite high risks from the email scandal and Benghazi, has been more stable, but she still faces key risks in the media. Donald Trump remains far more visible and has been able to significantly define Clinton’s image. Despite criticism, Trump has media advantages that could still propel him into the White House.”

Media Tenor also found that Clinton has support from journalists at the Miami Herald and Boston Globe, while Trump found support from the Washington Times. Notably, TV network news covered Clinton with negativity levels similar to that of the Washington Times, which is generally considered to be a staunchly conservative publication, calling into question accusations of liberal bias targeted at U.S. network news by conservative pundits.

This research examined all 53,103 reports on political figures on three U.S. TV news programs and in eight opinion-leading print publications, January 1 – July 31, 2016. For over 20 years Media Tenor’s mission has been to contribute to objective, diverse and newsworthy media content by bringing together the diverse parties. Media Tenor’s global research projects include analyses of election campaigns, investor relations, public diplomacy, corporate communications and other topics critical to news makers and news audiences.

For more information, please contact Racheline Maltese at This email address is being protected from spambots. You need JavaScript enabled to view it. or +1 212-935-0210.