Clinton maintains media advantage as Trump weakens

U.S. TV & print news, September 22 – October 2, 2016

New York, October 6, 2016. The media aftermath of the first presidential debate continues to place Clinton as in the lead on the economy, national security, and in the overall evaluation of the race. Additionally, the tone of coverage for Trump has fallen precipitously since the debate, with fewer than half of journalists offering positive or neutral coverage, according to new research from Media Tenor International.

“Trump has faced severe negativity on his tax returns, both on his refusal to release them and speculation based on leaked pages of those documents,” says Roland Schatz, the president and CEO of Media Tenor.

“Clinton’s solid preparation for the media environment in the aftermath of the debate, combined with Trump’s lack of learning from the past in regards totone and demeanor, helped her secure the media advantage. This was in line with national polling, as well as new state polls in Florida, Nevada, Michigan, and New Hampshire, that showed a positive shift in support for Clinton after the debate was covered by the media. The importance of national security issues in the post-9/11 era cannot be overstated. Despite Clinton faring better, high levels of negativity around Benghazi and the email scandal still put her at risk.”

“Clinton’s post-debate bounce is likely to last at least through the debate on October 9, when Trump will have the opportunity to turn the tables,” Schatz added.

This research examined all 94,743 reports on politicians on five U.S. TV news programs and in opinion-leading print publications and 14,506 lines of data on presidential candidates in previous elections, 2000 – 2012.

For over 20 years Media Tenor’s mission has been to contribute to objective, diverse and newsworthy media content by bringing together the diverse parties. Media Tenor’s global research projects include analyses of election campaigns, investor relations, public diplomacy, corporate communications and other topics critical to news makers and news audiences. For more information, please contact Racheline Maltese at rThis email address is being protected from spambots. You need JavaScript enabled to view it. or +1 212-935-0210.